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Beauty Channel
Beauty Channel is a commercial American over-the-top and mobile streaming beauty-focused broadcast channel. Frequently, it is stylized as The Beauty Channel. It’s the flagship property of Beauty TV and a subsidiary of Beauty Network. Headquarters are located in Los Angeles. The channel’s content can be accessed online through common music/podcast streaming services. Additionally, it can also be found on streaming digital media players. Roku, Fire Stick, and Chromecast carry the network’s content.
History
The Beauty Channel was founded by Rob Angelino on February 1, 2012.[1] United Global Media Group owns the network. Beauty Channel was founded under the name Salon TV. The goal was to create a direct marketing and advertising venture. Initially, plans were to offer fee-based direct broadcast programming to beauty salons in the US. Salons would be the main target. However, the greater target demographic included consumers, stylists and technicians.
Information and instructional content would be geared towards consumers, stylists, and technicians. At first, English and Spanish language options were available. However, plans were in the works to offer content in Chinese as well. Additionally, they maintained a specific focus on different racial demographics.[2] Later, Beauty Network planned to offer their programming in multiple language options.
Salon TV was forced to reorganize and refocus their media outreach plans after the Dot-com burst of the early 2000s, and later, rebranded as The Beauty Channel.[3]
Beauty TV is a subsidiary of and precursor to the Beauty Channel. It was originally soft-launched in Asia beginning in January 2007 and was carried online by the TVU Network and MediaZone. Additionally, RokTV hosted the platform for early mobile phone access.[4] After that, the channel was picked up for distribution on Tivo and was being offered on other outlets, including Veho, Vuze, BabbleGum, and Blinkx.[5] It was also hosted on the peer-to-peer television technology outlet Joost. However, the platform was dropped when the Joost folded in 2012.[4]
John Paul Dejoria, the co-founder of the Paul Mitchell beauty product line, became an active advisory board member in 2008.[5]
Programming
Beauty Channel is a specialized “lifestyle” channel, much like the Food Network, QVC, or HGTV. Its focus is based specifically on the beauty and fashion industry. Additionally, it has an arm in direct-to-consumer sales and in-flight programming.[5]
For instance, it provides content and interviews of beauty-related celebrities, experts, and stylists. Topics cover the fields of hair, nails, salon services, anti-aging treatments, and cosmetic plastic surgery. Recently, the fashion industry has become a target of interest for the channel. Additionally, their focus has shifted to include social media influencers and small-scale content creators.
Roku, iTunes, Samsung TV, and other related OTT programming outlets host their content.[7][8] Programming content for Beauty Channel is also available on a dedicated YouTube channel. As of 2019, it is only available on streaming services. However, this may change in 2020.
Beauty TV serves as a flagship property of The Beauty Channel. In turn, Beauty Channel is a property of Beauty Network. Each of these entities hosts its own, dedicated streaming content.
Recently, in 2020, fashion director and editor Nicola Formichetti began a relationship with Beauty TV. Formichetti acts as the production advisor and face of the organization. Currently, plans are in the works to develop the brand into its own streaming platform. Furthermore, United Global Media Group plans to release the network on all 24-streaming services by 2021.
References
- “Trademark Status & Document Retrieval”. tsdr.uspto.gov. Retrieved 2019-02-15.
- ^ “Formation of Salon TV: An Interview”. saludos.com. Retrieved 2019-02-27.
- ^ “LNE & Spa – January 2013”. Issuu. Retrieved 2019-02-15.
- ^ Jump up to:a b Vissat, Melina (July 16, 2007). “Beauty TV Network to Grow its Web Presence Through Partnership with Joost”. The Rose Sheet: 3.
- ^ Jump up to:a b c Fancis, Eileen (July 7, 2008). “Beauty TV Accessible to TiVo Subscribers; Network Readies Brand for Sale”. The Rose Sheet: 6.
- ^ “MediaZone Unveils Social TV — the Next Generation Broadband Video Platform — at 2007 International CES Show”. www.businesswire.com. 2007-01-09. Retrieved 2019-02-24.
- ^ “Appstore Overview – BeautyTV G00001621516 | Samsung TV & Blu-ray Apps”. Samsung Electronics America. Retrieved 2019-02-15.
- ^ Roku. “Roku”. Roku. Retrieved 2019-02-15.
Learn More About Beauty Network
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For more information on Beauty Network, please read our various articles. Additionally, visit Beauty Network or contact Rob E. Angelino on LinkedIn to find out more.